Do sponsored posts have to be disclosed?

Yes. In the US, the FTC expects a clear disclosure of any material connection between a creator and a brand, such as #ad or the platform's paid-partnership label. The template requires it in every post.

Can the brand run the creator's posts as ads?

The template lets the brand reshare posts on its own channels for a set period. Paid advertising and whitelisting need an additional fee or a separate written agreement.

What about exclusivity?

There is an optional clause stopping the creator promoting direct competitors during the campaign and for a short period after. Delete it if the deal has no exclusivity.

Free template

Influencer agreement template

An influencer agreement sets out a sponsored-content deal between a brand and a creator: what will be posted and when, how the brand reviews it, how the partnership is disclosed, what the creator is paid and how the brand may reuse the content. Edit it in the browser and send it for signature from the same page; the free plan includes 5 sends a month and never asks for a card.

Start free with this template

When to use it

A brand running a campaign with one or several creators.
A creator who wants clear terms before accepting free product or a fee.
Any deal where the brand wants to reshare or boost the creator's posts.

What's in it

1.Campaign
2.Deliverables
3.Review and approval
4.Disclosure and compliance
5.Compensation
6.Content ownership and usage
7.Exclusivity
8.Conduct and termination
9.General

Plus signature, name and date fields for brand and creator.

The full template

The text you start from, exactly as it opens in the editor. Bracketed blanks are yours to fill in; highlighted fields are filled by each signer.

Influencer Marketing Agreement

This Influencer Marketing Agreement (the “Agreement”) is made as of Date signed — Brand between [Brand legal name] (the “Brand”) and [Creator name], who publishes as [handle] (the “Creator”).

1. Campaign

The Creator will promote [product or service] as part of the Brand's [campaign name] campaign, running from [start date] to [end date].

2. Deliverables

The Creator will publish:

[Number] [platform] posts — [format, e.g. feed post / short video / story set], by [date]
[Number] [platform] posts — [format], by [date]
Required elements: [link, discount code, tags, hashtags, talking points]

Each post will stay live for at least [ninety (90)] days.

3. Review and approval

The Creator will send each post to the Brand at least [three (3)] business days before publishing. The Brand may request factual corrections and up to [one (1)] round of changes; the Creator keeps creative control of tone and style.

4. Disclosure and compliance

Every post will clearly disclose the paid relationship (for example with #ad or the platform's paid-partnership label), following the FTC's Endorsement Guides and the platform's rules. The Creator will make only truthful claims, will state only honest opinions based on actual use, and will not make claims the Brand has not approved about health, safety or results.

5. Compensation

The Brand will pay the Creator $[amount], [50]% on signing and the balance within [fifteen (15)] days after the last deliverable is published. Product provided for the campaign is [the Creator's to keep / to be returned]. The Creator is responsible for their own taxes.

6. Content ownership and usage

The Creator owns the content they create. The Creator grants the Brand a non-exclusive license to repost, share and link to the published posts on the Brand's own channels for [twelve (12)] months, crediting the Creator. Use in paid advertising, whitelisting or other media requires [an additional fee of $[amount] / separate written agreement].

7. Exclusivity

During the campaign and for [thirty (30)] days after, the Creator will not promote directly competing products in [category]. [Delete if no exclusivity.]

8. Conduct and termination

Either party may end this Agreement on written notice if the other materially breaches it, or if the Creator's public conduct would reasonably bring the Brand into disrepute. The Brand pays for deliverables already published, and the Creator removes posts on request after termination for breach.

9. General

The Creator is an independent contractor. Neither party is liable for indirect damages. This Agreement is governed by the laws of the State of [State] and is the entire agreement on its subject.

Signatures

Brand

Signature: Signature — Brand

Name: Full name — Brand

Date: Date signed — Brand

Creator

Signature: Signature — Creator

Name: Full name — Creator

Date: Date signed — Creator

This template is a general-purpose starting point written in plain English for use in the United States. It is not legal advice and has not been reviewed for your situation; for anything high-stakes, have a lawyer review the final version.

How to send it for signature

Step 1
Start from the template
It opens as a document in the editor with both parties' signature, name and date fields already placed. Fill in the bracketed blanks and change any clause.
Step 2
Add who signs
Put an email address on each party, set the signing order if it matters, add an access code if you want one, and add a viewer for anyone who only needs to read it.
Step 3
Send it and track it
Each signer gets a link and signs in the browser, no account needed. You see who has opened and signed, and everyone gets the completed PDF with a certificate of completion.